HERTAPE ISSUE 02

in Seoul

with varen.ren

June 2026 ยท An editorial collaboration

Wearing what's next, walking through Bukchon

Wearing what's next, walking through Bukchon

Ten days in Seoul. My first time, somehow. Late June โ€” cool mornings, warm afternoons, rain that came and went without much warning. No plan. Just a list of places I'd saved over the years and time to actually go to them.

Mornings were slow. Coffee, then the city.

Camel Coffee in Seochon. One visit, iced latte. We sat outside, the palace right across the road, and had the kind of long conversation that only happens when nothing else is asking for your attention.

Cafรฉ guide

01

Camel Coffee

Seochon ยท Jongno-gu
02

Maha

Hannam ยท Yongsan-gu
03

Mother Offline

Apgujeong ยท Gangnam-gu
04

Upstanding Coffee

Hapjeong ยท Mapo-gu
05

A Glass Of

Hannam ยท Yongsan-gu

Afternoons were for walking. Seongsu, Hannam, Garosu-gil, Sinsa. Cafรฉs between ateliers between concept stores.

I shopped more than I planned. Nothing written stayed with me โ€” the cutting, the fabric choices, and a showroom that's worth the trip on its own.

I wore pieces from the next Hertape chapter through most of these walks. A new Airylex direction, still in development. They moved easily through the city, which is the test.

Hertape Issue
Hertape Issue

In the new Airylex, morning to afternoon.

Shopping guide

01

Nothing Written

Hannam ยท Yongsan-gu
02

Lemaire

Apgujeong ยท Gangnam-gu
03

Suamar

Hannam ยท Yongsan-gu
04

Cueren

Seongsu ยท Seongdong-gu
05

Monoha

Hannam ยท Yongsan-gu
06

Elborn

Hannam ยท Yongsan-gu
07

ORR

Hannam ยท Yongsan-gu
08

Atelier de Lumen

Hannam ยท Yongsan-gu
09

Low Classic

Sinsa ยท Gangnam-gu
10

Haus Nowhere

Seongsu ยท Seongdong-gu

Two things shaped this trip more than the shopping.

A self-makeup lesson at OuiOui Atelier with Yujeong ssaem. An hour and a half of base, eyes, and the kind of glow that doesn't read as makeup. Patient with every question. By the end, I had a technique and a shopping list.

The color analysis at Color Place with Ji Eun ssaem โ€” the studio where Lisa and Jisoo had theirs done, which I only learned after. Best colors, worst colors, makeup, fashion, eyewear, accessories, perfume. An hour and a half that changes how you stand in front of a mirror.

Restaurant guide

01

Parc Seoul

Itaewon-ro ยท Yongsan-gu
02

Minari Gamjatang

Seongsu ยท Seongdong-gu
03

Daebongjib

Apgujeong ยท Gangnam-gu
04

Myeongdong Seoseo Galbi

Myeongdong ยท Jung-gu
05

Solsot

Seongsu ยท Seongdong-gu
06

Jinmi Pyeongyang Naengmyeon

Hakdong-ro ยท Gangnam-gu
07

Jayeondo Salt Bread

Seongsu ยท Seongdong-gu
08

Geumdwaeji Sikdang (Gold Pig)

Dasan-ro ยท Jung-gu
09

Mongtan

Baekbeom-ro ยท Yongsan-gu
10

Komfy

Hapjeong ยท Mapo-gu
Hertape Issue
Hertape Issue

A long lunch at Parc, worth the walk over

By the second week the trip had a rhythm. Slow mornings, long walks, dinners that ran later than expected.

One evening I rented a bike at Ttuksseom and rode along the Han River as the sun was going down. Water turned gold. Apartment lights came on across the bridge. I sat for a while after, played For Lovers Who Hesitate by Jannabi, watched the rest of it go down.

The day before I flew home, a full day at Derna Clinic in Cheongdam. My skin had been a long-running thing โ€” years of trying to address it, never quite landing on what worked. If you're in Korea, it feels almost impossible to skip the chance.

A few small concerns I'd been sitting with. Hollowing under the eyes. Smile lines starting to settle. Skin losing a bit of lift. Larger pores. Acne scars from years ago. Lips that had thinned more than I'd noticed.

The plan didn't try to erase anything. More restoration than reinvention.

Hertape Issue
Hertape Issue

Derna Clinic, Gangnam

What I did at Derna

01

Alltite โ€” 400 shots

Skin tightening

02

Rejuran Healer + Potenza Pumping โ€” 2cc

Healing and pores

03

Juvelook Skin โ€” 4cc

Hydration, collagen

04

Juvelook Eye

Under-eye hollowing

05

Lip Filler

Subtle volume

06

Jaw Botox

Slimming

Hosted by Derna Clinic.

Hertape Issue
Hertape Issue

Small changes, a lifted look

If you asked me where to start in Seoul, here's what I'd actually say.

Seoul by Varen

01

Parc Seoul

Restaurant ยท Itaewon-ro, Yongsan-gu

A long lunch here is one of the better decisions you can make in Hannam.

02

Nothing Written

Store ยท Hannam, Yongsan-gu

The cutting, the fabric choices, and a showroom worth the trip on its own.

03

OuiOui Atelier

Makeup Studio ยท Gangnam

An hour and a half of self-makeup with Yujeong ssaem. Patient, generous, technique you keep.

04

Derna Clinic

Clinic ยท Cheongdam-dong

Modern, transparent, never intimidating. The kind of clinic that explains what you need and what you don't.

05

Ttuksseom Hangang Park

Park ยท Seongdong-gu

Rent a bike near sunset. Ride along the river. Sit for a while after.

Ten days in Seoul, and I'm still going through what it gave back.

I've wanted to go for so long. Everything I'd saved over the years โ€” places, restaurants, stores โ€” sat under "someday" for so long that I started to forget why I'd saved them. Now they all have a photo in my gallery.

Slow, curious, full. All ten days of it.

โ€” WARDROBE โ€”

Hertape in this issue

Pieces from a new Airylex chapter, in development. The collection drops later this season.

โ€” END โ€”